Işık KAYA

Second Nature
Turkey

 

The first transformation of a cell tower into an artificial pine tree was completed in 1992 by Larson Camouflage: a company that worked for Disney. Disney and the term “Disneyfication” has a certain tradition in sociology and is used to describe the consumer-oriented transformation of the environment into a spectacle. Jean Baudrillard writes in his essay Simulation, “Disneyland is presented as imaginary in order to make us believe that the rest is real, when in fact all of Los Angeles and America surrounding it are no longer real but of the order of the hyper-real and of simulation”. Baudrillard’s observation on California points to this transformation and its effects in our perception. The images from the series Second Nature show the cell towers disguised as trees to blend in with the Southern California landscape. These artefacts of the digital age can be described as a “societal preference for ‘fake’ aesthetics over ‘ugly’ reality” (Amy Clarke).

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